Numera mässor

With the ambition to revive recurring events, Numera Mässor sought to capitalize on the pent-up demand for physical fairs caused by the pandemic. With brands like the Beer & Whisky Festival, Stora Villamässan, and the Sewing & Crafts Festival, they are a major player in the industry. Heading into 2023, they challenged themselves to significantly increase pre-sale ticketing. Eventually, this challenge fell to Best Friends, who were tasked with re-packaging the fairs with new concepts and overseeing advertising. As the big fair season came to a close, Numera Mässor could look back on record attendance and revenue, with the majority of tickets sold well in advance of the events.